Posts Tagged: api marketing

Day in the Life of an API Developer Evangelist

Evangelist, advocate, community builder, whatever you want to call it, since Guy Kawasaki of Apple popularized the concept of “technology evangelism,” the role has become a staple addition for software outreach. New startups and corporations alike now often hire evangelists — a rather nebulous breed of employee between sales, marketing, engineering, and support. Read more

The 6 Core Tenets of API Practice: Introducing New ‘Insights’ Pages

At Nordic APIs, our goal is to help digital businesses make smart decisions using APIs. To that end, we’ve hosted many events, explored countless topics in our blog, and published ebooks on API related subjects. Now, we’ve created a free online knowledge space for API practitioners with the release of our new Insights pages. Read more

What Languages Should Your API Helper Libraries Support?

Shipping a great API isn’t just about exposing an endpoint in a RESTful manner. Yes, plenty of developer users will be fine making HTTP requests, but for some, that is not enough. Whether community curated or vendor supplied, code libraries are often created to help extend an application programming interface — API — into specific languages. Read more

API Discovery: 15 Ways to Find APIs

How do you find an API? Well, a Google search is likely your first guess, however, there are a trove of curated API marketplaces, directories, and lists for you to peruse before you make a decision. We’ve highlighted 15 different ways to find APIs, including all the major API directories, and our insights into the past and potential future of API discovery trends. Read more

How To Understand Your Target API Consumer

There are marketing tactics providers need to use in order to make sure their developer programs or APIs land in front of the right eyes. In order to segment API marketing correctly, and to do so in a way that is appealing and in good taste, it comes down to intimately knowing the needs of your audience. Read more