Posts Tagged: api marketing

How To Design Frictionless APIs

When it comes to making products, successful designers realize that the end user must be the ultimate focus. The user really ought to be considered in every decision that is made. It’s so important, in fact, that the study of User Experience (UX) is a dedicated discipline. Read more

How Bad Developer Portals Kill APIs

“Reference docs do not constitute developer portals.”

This was the crux of a talk given by Nordic APIs veteran and Pronovix CEO Kristof Van Tomme at our 2017 Platform Summit. His opinion is that developer portals should function as self-service hubs for APIs, allowing developers to access APIs without having to wait around for access keys or any additional information. Read more

6 Ways to Market Your Niche API

So you’ve just finished building the perfect API: it’s well-designed and solves particular problems that everyone is having — what now?

You could just tell a few colleagues about it and let word-of-mouth do the rest for you, but if you want to grow your user base fast, you’ll have to get your hands dirty with some marketing. Read more

7 Items No API Documentation Can Live Without

Web APIs are highly variable things – they can be custom-built, designed around a single purpose, all-encompassing, and almost everything in between. Shifting requirements dictate what the interface is comprised of. Due to this, it’s hard to find commonalities between APIs and their user-facing portals. Read more

Tips On Building A Developer Community

These days, developer communities come in all shapes and sizes. There are tight-knit local meetups for niche programming languages. Groups form around everything from GraphQL to Docker, and massive online communities center around platforms like Github or Stack overflow. And occasionally, communities emerge around company-specific API platforms too; take Twilio, Shopify, or Fidor, for example. Read more