Posts Tagged: api marketing

4 Powerful Models for Your Developer Champion Program

Champion programs are a new way to interact with your developer community, and there’s a reason that plenty of big tech companies — Microsoft, Salesforce, and Docker included — have created their own. These developer programs can easily feed into every aspect of your business, making money go further both in and out of your developer ecosystem. Read more

How To Treat Your API as a Product

What Does “API as a Product” Mean?

Though we tend to think of APIs in a very technical way, they are increasingly combined within the context of business offerings and values. Accordingly, many are recontextualizing things to treat APIs more like products. Read more

Public Awareness for APIs Sucks. Here’s What We Can Do.

It wouldn’t be exaggerating to say that APIs are the cornerstone of modern technology. If you’ve ever taken a computer science class, you’ll know that programming can get pretty boring when there’s nothing to link your application to.

Enter the “Application Programming Interface,” or “API,” and all of a sudden you have the tools needed to pull data from all around the world, using services that others have already built to make the most of physical data sensors, internet, and mobile technology. Read more

Case Study: How Rakuten RapidAPI Is Globalizing The API Marketplace

API marketplaces aim to make the API discovery and integration process as intuitive as possible for end developers. Naturally, designing a seamless developer experience requires a comprehensive understanding of the target developer consumer.

While presences like RapidAPI, a popular API marketplace and aggregator, are great for comparison-shopping and integrating with APIs spanning many different verticals (social media, geolocation, text analysis, SMS, cognitive services, business processing operations, and more), what they lack is a localized experience that targets developers in countries across the globe. Read more

How To Design Frictionless APIs

When it comes to making products, successful designers realize that the end user must be the ultimate focus. The user really ought to be considered in every decision that is made. It’s so important, in fact, that the study of User Experience (UX) is a dedicated discipline. Read more