While almost everyone seems to agree that documentation is of key importance when launching an API, little is said about how it can actually affect API adoption. Jeffrey Hammond, a Principal Analyst at Forrester, claims that “adoption patterns are shifting towards developers,” giving them the power to “block or aid the adoption of software.” This means that a significant way to persuade decision makers to choose your software over your competitors’ is to gain the trust and confidence of developers. Read more
Posts Tagged: api marketing
Have you launched your API and are you having a hard time understanding why it’s not being used as much as you anticipated? You’ve followed all the best practices, used all the latest technologies and have made sure it is always up and running. Read more
Before we get into API marketing – Have you ever wondered how many developers exist around the globe? According to one study, it’s about 18.5 MILLION! That’s enough to fill Sweden’s capital, the destination of our 2014 annual conference, 20 times over! Read more
What is the most important thing your business needs? Cash! And how do you get cash? Customers! Without customers, there is no revenue, and the ability to acquire customers is what distinguishes a successful business from a failing one.
In this article, I will show you five ways to increase your business revenue by offering an API that third-party developers can use to build apps and consume your information. Read more
So you’ve decided to publish a public API to enhance your business. That’s great news; however, it is just the first step if you’re serious about reaping the full benefits. The API needs to be consumed in order to create value for its publisher, which means finding API consumers; a lot easier said than done. Read more