Due to the nature of APIs, the discussion is often of a technical nature. While this is fine for the world’s engineers and data managers, the fact is that an API has just as many business benefits as it has technical benefits. Read more
Posts Tagged: API monetization
APIs are capable of bringing in millions of dollars of revenue. They expand a user-base, offer a wider go-to-market strategy, add new streams of revenue, and can be responsible in increasing product stickiness and user adoption. They can also burn bridges with developers, soak up precious development resources, and if not properly secured, offer threats to application security. Read more
API providers are continually breaking new ground in securely providing valuable data to the applications that have become essential to the way we live our lives: The manner in which we can conduct so much confidential personal activity at arm’s length from the organizations we do business with, powered by APIs, would have been considered impossible even 15 years ago. Read more
There’s a certain breed of developer that has been talking about the benefits APIs can offer for many years now. In fact, if you’re reading this article, it’s likely that you’re one of them!
But it’s only in recent years, in part thanks to the rise of consumer facing services like IFTTT and Zapier, that more and more people have come around to this point of view. Read more
A top concern for treating your API as a product is creating a profitable business model. However, on the face of it, immediately charging people to use an API might seem like a strange thing to do, as adding a barrier to entry isn’t always desirable for Software-as-a-Service (SaaS). Read more