Consumer behavior is a very fickle thing. For decades — even longer — modern marketers have sought to discover what makes customers act the way they do. With the growth of the web, this question has become even more complicated. Technology has influenced consumer behavior, especially how they purchase things online. Read more
Posts Tagged: advertising
Evangelist, advocate, community builder, whatever you want to call it, since Guy Kawasaki of Apple popularized the concept of “technology evangelism,” the role has become a staple addition for software outreach. New startups and corporations alike now often hire evangelists — a rather nebulous breed of employee between sales, marketing, engineering, and support. Read more
Instagram, the largest photo-only distribution social network, has exploded in usage. With 60 million photos uploaded every day, the app is now cemented as a major social entity.
Third party apps which tied into Instagram were a critical part of originally growing the platform. Read more
If businesses could sense emotion using tech at all times, they could capitalize on it to sell to the consumer in the opportune moment. Sound like 1984? The truth is that it’s not that far from reality. Machine emotional intelligence is a burgeoning frontier that could have huge consequences in not only advertising, but in new startups, healthcare, wearables, education, and more. Read more
The monetization of API datastreams has been discussed at length. Figuring out a methodology to create passive income streams from API users can help an API be more successful, allowing for further developer-supported iterations, better customer service, and longer-term longevity. Read more