Posts Tagged: advertising

Machine Learning APIs Are Disrupting Business

Application Programming Interfaces, or more commonly known as APIs, enable an application to relate, talk or share information with another application. As human beings it is very easy to misinterpret information or miscommunicate with each other but a computer will only share the exact information that is requested of it and in the format that it is has been programmed to. Read more

5 Types of APIs That Will Enhance Your Customer’s Shopping Experience

Consumer behavior is a very fickle thing. For decades — even longer — modern marketers have sought to discover what makes customers act the way they do. With the growth of the web, this question has become even more complicated. Technology has influenced consumer behavior, especially how they purchase things online. Read more

Day in the Life of an API Developer Evangelist

Evangelist, advocate, community builder, whatever you want to call it, since Guy Kawasaki of Apple popularized the concept of “technology evangelism,” the role has become a staple addition for software outreach. New startups and corporations alike now often hire evangelists — a rather nebulous breed of employee between sales, marketing, engineering, and support. Read more

Instagram API and the Transient Nature of Public Social APIs

Instagram, the largest photo-only distribution social network, has exploded in usage. With 60 million photos uploaded every day, the app is now cemented as a major social entity.

Third party apps which tied into Instagram were a critical part of originally growing the platform. Read more

20+ Emotion Recognition APIs That Will Leave You Impressed, and Concerned

If businesses could sense emotion using tech at all times, they could capitalize on it to sell to the consumer in the opportune moment. Sound like 1984? The truth is that it’s not that far from reality. Machine emotional intelligence is a burgeoning frontier that could have huge consequences in not only advertising, but in new startups, healthcare, wearables, education, and more. Read more