Elisabeth Falck is a leader with more than 20 years of experience working at the intersection of business and tech. She is currently the Head of Digital Business Enablers at If P&C Insurance, where she focuses on APIs and IAM, which are key to digital transformation and to If’s partner network across the Nordics and Baltics. Elisabeth has industry knowledge in insurance, e-commerce, telecommunications, payments, fintech, consultancy, and security. She is passionate about great customer experiences and how people, processes, and tech can enable them.