Asmo Urpilainen is the Chief Technology Officer at Frends, the European leading integration platform (iPaaS) trusted by over 6,000 customers worldwide. A developer at heart, Asmo has led the platform’s evolution into a modern, cloud-native, AI-augmented powerhouse — always driven by one core belief: integration tools should be built for the people who actually use them.
Since 2014, he has overseen Frends’ product development, architecture, and long-term strategy, with a hands-on approach that bridges technical depth and human-centered design. From pioneering transparent AI in process automation to rethinking developer experience in integration, Asmo’s work blends innovation with real-world impact.

A frequent keynote speaker at Gartner events and enterprise tech forums, Asmo brings sharp insights and zero fluff, just practical ideas for building API-first, AI-ready, developer-friendly platforms that make actual sense.