What is the Working Backwards Method for APIs? Businesses take APIs for granted, yet require them for critical integrations that power growth, partnerships, and automate collaborations at a strategic level. Emmelyn will talk about the working backwards method of innovating for customers and what it looks like — messy and worth it! For example, how do you collect customer and stakeholder data and create a valuable business case for change that involves advocating for well-designed APIs from a security, business development, partnership, sales, and internal stakeholder standpoint? How do you expedite the initiative and get the buy in of leaders?