As a product APIs are both different and similar to other types of products. In some ways an API is just like any SaaS product. In some ways an API is just like any other computer program. But in some ways an API as a product is it’s very own set of challenges and opportunities. In my presentation we will go through the lifecycle of an API, from idea to production to retirement. We will compare with the life cycles of other related products and highlight where the main focus of anyone publishing an API should be.