As it turns out, making a hit API is a lot like making a hit music album. You have to find a niche, you need good naming, and you need quality content. Also, on the production side, design, style, experience, and collaboration all matter a lot. At the end of the day, both are products, requiring the right management tools, marketing know-how, and infrastructure to scale. In this SXSW-inspired opening keynote, I’ll look into the parallels between the two endeavors, providing a fun and informative look into specific things API providers should be considering on their journey toward becoming API platform rockstars.

View the Session Slides Here.