We recommend that companies embrace APIs in stages over time. If the process is well-orchestrated, every step will create value, thus making the process self-sustaining, manageable and cost-effective. You don’t need a fully-developed strategy for social, apps or channels. Nor do you need a completely new business model. Take an iterative approach to innovation by experimenting and learning with small, incremental projects.
May 13, 2015 15:55