Session

Embracing the API Economy; Think big, start small, start now

Shashi Rana
Microsoft

We recommend that companies embrace APIs in stages over time. If the process is well-orchestrated, every step will create value, thus making the process self-sustaining, manageable and cost-effective. You don’t need a fully-developed strategy for social, apps or channels. Nor do you need a completely new business model. Take an iterative approach to innovation by experimenting and learning with small, incremental projects.

Event
London
Time

May 13, 2015 15:55

Duration:

30 mins

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