APIs come from the technology side. But quite recently APIs have evolved from “something that the techies do” to a product with serious business value. The IPOs of API-based companies, such as Twilio, are examples of that mind shift.
So when designing new APIs we have to stop seeing APIs as merely cool technology. We have to design APIs as products for customers with needs, wants and desires.
In this talk I will show you how we use approaches from Design Thinking to elicit the needs of API customers and identify valuable APIs. But we should not stop there, we also want to find a viable business model for the API. We use the Business Model Canvas as a methodology for describing the business model of the API and iterate over several business models quickly, until we find the one that works.
High impact blog posts and eBooks on API business models, and tech advice
Connect with market leading platform creators at our events
Join a helpful community of API practitioners
Can't make it to the event? Signup to the Nordic APIs newsletter for quality content. High
impact blog posts on API business models and tech advice.
Become a part of the world’s largest community of API practitioners and enthusiasts. Share your insights on the blog, speak at an event or exhibit at our conferences and create new business relationships with decision makers and top influencers responsible for API solutions.