Session

API Marketing: How to Make Your API More Discoverable

Bill Doerrfeld
Nordic APIs

How do we increase API adoption? One method is by making the web service more discoverable. In this presentation, I explore 3 areas of API marketing; visibility, usability, and advocacy. In it, I outline discovery formats and API definitions that can help create more usable front ends. I list the the API directories and marketplaces that catalog REST services to make your interface more findable. Also, I describe best practices for crafting usable APIs, and strategies top evangelists deploy to build effective developer communities that convert developer visitors into developer users.

Event
The 2017 Platform Summit
Time

October 10, 2017 08:40

Location:

Galaxen

Duration:

25

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