Rob Zazueta TIBCO
The best API platforms align with and drive forward the goals of the business, but tying revenue to the API has been a challenge. When developing your API program, you need to consider how you will measure its success, not only in terms of the number of calls made or developers onboarded, but in how it moves the needle for the business as a whole. Rob Zazueta, Director of Platform Strategy at Intel Mashery, will introduce the five basic models for API monetization. In this talk he will discuss the strategy behind each of them, explain how they can be implemented and provide the key performance indicators you’ll need to measure your success.
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October 21, 2014 10:30
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