APIs — that is, Application Programming Interfaces — play a bigger role in today’s economy than ever before. They allow us to share important data and expose practical business functionality between devices, applications, and individuals. And although we may not notice them, APIs really are everywhere, powering our lives from behind the scenes.

To help our new readers better understand what APIs do and how they work, we’ve compiled a list of five of the most relatable examples of API usage in our everyday lives. From logging-in with Facebook to paying with PayPal, there’s no doubt you’ll have seen these API integrations somewhere!

1. Weather Snippets

Google utilizes APIs to display relevant data from user search queries.

One common API usage example we come across on a daily basis is weather data. Rich weather snippets seem to be commonplace, found on all platforms, like Google Search, Apple’s Weather app, or even from your smart home device. For example, if you search “weather + [your city’s name]” on Google, you’ll see a dedicated box at the top of the search results (called a rich snippet) with the current weather conditions and forecast. As an example, here’s the search for “weather new york”.

Google isn’t in the business of weather data (yet!), so they source this information from a third party. They do so by means of an API, which sends them the latest weather details in a way that’s easy for them to reformat. As we’ve previously covered, there are many weather APIs that power this kind of functionality.

2. Log in Using XYZ

Taken from Buffer’s social login

Another prominent example of API usage is the “log-in using Facebook/Twitter/Google/Github” functionality you see on so many websites. It’s incredibly convenient, but have you ever wondered how it works?

Instead of actually logging-in to users’ social media accounts (which would pose a serious security concern), applications with this functionality leverage these platforms’ APIs to authenticate the user with each login. For example, there are many login APIs in use today.

The way it works is pretty simple. Every time the application loads, it uses the API to check whether the user is already logged in by means of whatever social media platform. If not, when the user clicks the “Log-in Using XYZ” button, a pop-up opens where they are asked to confirm they actually want to log-in with that social media profile. When the user confirms, the API provides the application with identification information, so it knows who’s logging in.

3. Pay with XYZ

Most online stores offer Paypal and other payment methods, utilizing API connections to these services.

Ever used PayPal to pay for something, directly within an eCommerce store? Yep, that’s a payment API at work. Just like with logging-in using a social media service, the “Pay with PayPal” functionality is built with APIs to ensure that the end application can only do what it needs to, without being exposed to sensitive data or gaining access to unintended permissions.

In terms of the inner workings of this handy function, it’s very similar to the log-in process described above. When the user clicks the “Pay with PayPal” button, the application sends an “order” request to the PayPal API, specifying the amount owed and other important details. Then, a pop-up authenticates the user and confirms their purchase. Finally, if everything goes to plan, the API sends confirmation of payment back to the application.

4. Travel Booking

There are many APIs at work within the travel and booking industry. Click to expand this graphic by AltexSoft.

Ever wondered how travel booking sites are able to aggregate thousands of flights and destinations and showcase the cheapest option? Often, the answer is by using third-party APIs to collect flight and hotel availabilities from providers. Likewise, if you make a booking through one of these services, they’ll use APIs to confirm the trip with the provider they sourced it from.

APIs are great for travel services since they make it easy for machines to quickly and autonomously exchange both data and requests — in this case, trip availabilities and reservation requests. Without using APIs, an employee of the booking service would have to manually email the airline or hotel to find out their availability. Then, after an email comes back from the provider, they’d have to confirm it with the traveler. By the time the travel broker sends yet another email back to the provider, confirming the trip, it’d probably no longer be available!

5. Customer Relationship Management

Salesforce Platform APIs are the most popular APIs in the world, according to data from the Postman Public API Network. And if you’re working in sales or marketing, the chance is high that you’ve used Salesforce to help power your customer relationship management (CRM) needs.

The Salesforce ecosystem is built to be highly integrateable, boasting a wide API library and extensive partner marketplace known as AppExchange. In the Salesforce world, APIs are pivotal to help integrate with third-party apps for everything from data backups, to form creation, Adobe tooling integration, process automation, and more. In short, if you’re using Salesforce at work, you’re probably consuming web APIs, whether you know it or not!

Salesforce Platform API library offers a wide range of programmable services that make their way into third-party, partner apps.

6. Cloud-Based Collaboration

Cloud-based collaboration is another area that is often powered by APIs behind the scenes. APIs are great for the cloud, as they enable developers to design the UI and the backend separately. This is known as headless development. Decoupling the two allows a service to support multiple platforms, like web, desktop, iOS, or Android, with the same backend API. And that’s exactly what’s happening in much of cloud-based collaborative applications.

For example, consider the Notion API. Notion is a hip technologist’s favorite app for cloud-based collaboration. And, it offers a highly extensible platform, enabling programmers to connect pages and databases and build out new workflows.

7. Online Banking

Yep, even banks are starting to use web APIs! The open banking movement, initially spurred by PSD2, is still in full swing. Open banking requires banks in certain geographic zones to open up financial consumer data for third parties to integrate with. This could power financial account aggregators, stock applications, investment portfolios, or even insurance provider dashboards.

These new advances in FinTech are empowering users with impressive capabilities, helping them take control of their financial planning. And compared to screen-scraping, API integration is also a safer, more standardized, form of financial data integration. So, the chances are high (especially if you use online banking and live in one of these countries) that you interact with some sort of banking API in your daily life.

Behind the Scenes with APIs

So far, this article has discussed a handful of everyday examples of API usage. However, it’s important to recognize that APIs are used behind the scenes for a whole lot more than those examples could ever illustrate! This is especially true in corporate sectors, where effectively storing and exchanging data is paramount to everyday operations.

Here are just some of the ways APIs power our lives from behind the scenes:

• Financial institutions like banks use private APIs to track and manage checking accounts, credit cards, and more.
• Retail giants use APIs to communicate with courier networks, ensuring packages are picked up as soon as possible and tracking them as they are moved.
• Web applications use APIs to connect user-facing front ends with all-important back-end functionality and data.
• Streaming services like Spotify and Netflix use APIs to distribute content.
• Automotive companies like Tesla send software updates via APIs. Others use APIs to unlock car data for third parties.

Final Thoughts

APIs are everywhere, and it only takes picking up your smartphone to see them in action. Whether it’s searching for the weather on Google, logging in with Facebook, paying with PayPal, or checking your local weather, all of these things are powered by APIs. To boot, there’s a lot more going on with APIs behind the scenes. We may not see them as much, but they’re integral to our daily digital lives.