Because they power applications used by hundreds, thousands, and even millions of people, security is hugely important when creating APIs. Despite this, perhaps due to their now outdated reputation as niche products “just for techies,” there can be a bit of an air of complacency around API security. Read more
Web APIs are highly variable things – they can be custom-built, designed around a single purpose, all-encompassing, and almost everything in between. Shifting requirements dictate what the interface is comprised of. Due to this, it’s hard to find commonalities between APIs and their user-facing portals. Read more
APIs handle enormous amounts of data of a widely varying type – accordingly, one of the chief concerns of any data provider is how specifically to secure this data. The idea that data should be secret, that it should be unchanged, and that it should be available for manipulation is key to any conversation on API data management and handling. Read more
Most web applications, and many mobile applications, rely on 3rd party APIs like social login, cloud storage, email, messaging, CRM etc. The benefits are obvious, and for some applications the API integration is a core element. However, the API dependency does make applications more vulnerable to change — one small change to an API can break an entire app. Read more
Consumer behavior is a very fickle thing. For decades — even longer — modern marketers have sought to discover what makes customers act the way they do. With the growth of the web, this question has become even more complicated. Technology has influenced consumer behavior, especially how they purchase things online. Read more
