Most web applications, and many mobile applications, rely on 3rd party APIs like social login, cloud storage, email, messaging, CRM etc. The benefits are obvious, and for some applications the API integration is a core element. However, the API dependency does make applications more vulnerable to change — one small change to an API can break an entire app. Read more
Consumer behavior is a very fickle thing. For decades — even longer — modern marketers have sought to discover what makes customers act the way they do. With the growth of the web, this question has become even more complicated. Technology has influenced consumer behavior, especially how they purchase things online. Read more
GraphQL is a very powerful query language that does a great many things right. When implemented properly, GraphQL offers an extremely elegant methodology for data retrieval, more backend stability, and increased query efficiency.
The key here though is that simple phrase — when implemented properly. Read more
The internet is fundamentally an unsafe place. For every service, every API, there are users who would love nothing more than to break through the various layers of security you’ve erected.
This is no small concern, either — in the US alone, security breaches cost companies in excess of $445 Billion USD annually. Read more
In the initial years of the world wide web, much was innovated as it was needed — while the fundamentals were open and commonly agreed upon, the systems that used these fundamentals often were not. Innovation led to unique solutions, which led to the development of proprietary systems and approaches. Read more
