How to Market your API

3 presentations, 20 minutes each, followed by a 15 minute panel debate with the speakers.

Why developers use APIs and what you can do about it
A crucial issue for any organization launching an API is developer adoption. However, while many organizations spend considerable resources in technical solutions, support functions and license agreements they may neglect investigating why developers want to work with their APIs. In his work, Daniel has studied developers using APIs through more than 50 in-depth interviews, analyzed some 60 hours of video and performed focused usability studies on APIs for his clients. To explain his findings he points theories of motivational psychology and software platform research

Why does an API platform need developer evangelists? (Tony Blank,
Description soon to be added

Using App Competitions to Promote Your API (Brian Koles, ChallengePost)
Description soon to be added


Platform Summit


October 21, 2014 12:45


1:15 hours