Posts Tagged: Salesforce

REST vs Streaming APIs: How They Differ

REST vs SOAP. REST vs GraphQL. JSON vs XML. There are many dichotomies in the world of API design. It seems for each architectural choice there exists an opposite solution purpose-built for a specific application. We can see this in issues like statelessness and statefulness, as well as functional choices such as SOAP and REST. Read more

How APIs Make Marketing Data Analysis and Reporting Infinitely Easier

Application programming interfaces are on the rise with B2B marketers. As far as data analysis and reporting is concerned, APIs are changing the game. Marketers are no longer required to crunch numbers, learn how to code, or even defer to experts in order to perform astounding analytical functions. Read more

7 Cases of Extremely Successful API Adoption

Building a business that relies heavily on APIs is a model that has brought success to many companies. Sometimes success comes in the form of diversified revenue streams, other times it means increasing customer value within the existing ecosystem. API-driven businesses also allow for more third-party innovation, which in turn boosts the success of the business. Read more