Posts Tagged: Salesforce

How APIs Make Marketing Data Analysis and Reporting Infinitely Easier

Application programming interfaces are on the rise with B2B marketers. As far as data analysis and reporting is concerned, APIs are changing the game. Marketers are no longer required to crunch numbers, learn how to code, or even defer to experts in order to perform astounding analytical functions. Read more

7 Cases of Extremely Successful API Adoption

Building a business that relies heavily on APIs is a model that has brought success to many companies. Sometimes success comes in the form of diversified revenue streams, other times it means increasing customer value within the existing ecosystem. API-driven businesses also allow for more third-party innovation, which in turn boosts the success of the business. Read more

2 Changes that will Transform your Business into a Platform for Growth

Many of the stories we have heard at past Nordic APIs events and have recounted on our blog are ones of transformation. Organizations providing APIs are reinventing themselves as platforms that are ideally suited for modern-day business. These stories have been told by PlanMill, Bisnode, Fyndiq, and others of various sizes operating in different industries. Read more