Build it and they will come. That might work for ghosts and baseball fields but, sadly, it’s not true for APIs. There’s nothing worse than spending months developing an API, or any other product for that matter, only to see it flounder after launch. Read more
Posts Tagged: marketing
While most organizations have matured in developing the glue between their information and application systems via APIs, many often overlook how to deliver and expose those APIs to their respective consumers.
Reusability and adoption are the driving factors for a healthy ROI from an API, but they are harder to obtain than you may think. Read more
We’re happy to announce a new eBook release! We’ve assembled our best advice on API marketing, developer relations, and platform advocacy into a single volume. Grab a copy of How to Successfully Market an API for free HERE, or name your price on LeanPub. Read more
As more startups are formed, the web continues to break down into smaller independent services, increasing the amount of awesome SaaS tools available but also changing the way they are promoted. No longer are new ideas granted 15 minutes of fame — it’s 5 seconds at best. Read more
Part of what makes modern API development so much more powerful than ever before is the fact that, at the tip of one’s fingers, an entire world of lessons, examples, and fellow developers are within reach. Community and the resultant feedback has made API development and the APIs that are created from this process more extensive, more powerful, and more effective. Read more