Leveraging API integration in app development can help developer teams improve functionality, access data, and add features that could otherwise be challenging to develop from scratch. APIs can be used in app development to integrate apps with social media platforms, enable secure payment processes, integrate mapping and location-based services to apps, authenticate users and authorize access to resources, retrieve data from external sources, send push notifications to users, track user behavior and monitor app performance, and allow developers to implement advanced features such as image recognition and natural language processing.
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