In most developer communities there are individuals whose enthusiasm and dedication stands out. This talk looks at how we can harness that energy through developer champion programmes and, specifically, at the four different archetypal forms of champion programme and where they’re most useful.
First, the talk looks at the reasons for running a developer programme around your APIs and the four primary motivators (awareness, adoption, retention and education).

Next, the talk draws on real-world examples from champion programmes at companies including GitHub, Amazon, Microsoft and others, to give practical guidance on selecting the right type of champion programme to enthuse and marshall the developer community around your APIs.