For a single organization, API Management seems straight forward: surface legacy data assets packaged as APIs, share from a portal, & monitor for success. However, when multiple brands, IT properties or other conglomerates attempt to coordinate API management new complexities arise. Re-use and sharing of core API assets and data is still the key directive to reduce costs & innovate new sources of revenue but business objectives, pricing models, and architecture practices change. Combining a flexible enterprise back-plane that can accommodate different security models & integration patterns with a multi-tenant API portal can help alleviate IT politics & speed implementations. Intel presents the design patterns and usage models to showcase API Management at scale.