Daniel Giordano, of Product Marketing for SmartBear’s Ready API Software, will talk about how using a design first approach when building APIs can save precious development and testing time. Using a design first approach, API providers can also ensure that they satisfy their users the first time around and build deeper connections with their users to raving fans. She’ll explain how to cater to your audience and talk about some different tools that appeal to different types of API consumers and evaluators.