Session

Why Frequent API Hackathons Are Key to Product Market Feedback and Go-to-Market Strategy

An API hackathon is an event where developers learn how to build something interesting on top of a specific company’s API. These gatherings are crucial for software companies targeting developers. Frequent API hackathons are particularly valuable because they quickly reveal and address fundamental platform issues. Getting the basics right is essential—a trait that distinguishes the world’s fastest-growing tech companies. And with the next hackathon fast approaching, there’s a renewed urgency within the CTO and product teams to address these persistent issues. This ensures that developers won’t encounter the same problems at successive events. Additionally, API hackathons enhance product awareness and familiarity. When developers become acquainted with your technology and realize that your software significantly improves upon critical business use cases, many will switch to your solution.
In this speech, Per Lange will detail how to run world-class API hackathons effectively and frequently.

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