Posts Tagged: Monetization

6 Steps To Evolve an API into a Lucrative Platform

There’s a certain breed of developer that has been talking about the benefits APIs can offer for many years now. In fact, if you’re reading this article, it’s likely that you’re one of them!

But it’s only in recent years, in part thanks to the rise of consumer facing services like IFTTT and Zapier, that more and more people have come around to this point of view. Read more

The Brilliance of Spotify Internal APIs to Mitigate Payment Complexity

The Brilliance of Spotify Internal APIs to Mitigate Payments

Adding new layers of complexity within a digital service without sacrificing user experience is a difficult endeavor. Especially for platforms that accept online payments and subscription formats, maintaining support for an increasing number of payment methods is deceptively complex.

Users don’t want to think too much about the payment process. Read more

How to Grow and Profit Using a Freemium API Monetization Model

A top concern for treating your API as a product is creating a profitable business model. However, on the face of it, immediately charging people to use an API might seem like a strange thing to do, as adding a barrier to entry isn’t always desirable for Software-as-a-Service (SaaS). Read more

Programming Sponsored Content: How APIs Have Transformed Advertising

The monetization of API datastreams has been discussed at length. Figuring out a methodology to create passive income streams from API users can help an API be more successful, allowing for further developer-supported iterations, better customer service, and longer-term longevity. Read more

Should Every Company Consider Providing an API?

For many companies, providing an API is seen as an IT matter exclusive to internet giants like Twitter, Facebook and Google, startups like Algolia, Wit.ai and Context.io, or for government agencies to open data to the public. But are APIs really limited in that way? Read more