In terms of connectivity, B2B is completely uncharted land. Compared to the change that social tech has effected in other spheres, medium- and large size businesses connect as in the last millennium – point-to-point, with fenced-in data. Digital supply chains are still reserved for the worlds 0.1% largest businesses, and the the opportunity to use social tech to break down some of the digital divides have been missed. Compared to the consumer space, business is special and the invoice has a 5000 year old legacy. This all affects the way an API for B2B in the globalized world should look.
Attend this exciting presentation to learn more.