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Online API Advice

Accelerating Growth: A Case For Opening up your Core

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Have you ever wondered why companies like Salesforce open up their organization by providing third-parties with tools such as APIs? I know I did! To understand this, I dug really deep into accelerated growth strategies, and wanted to share some of the insights I have gained. Read more

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API Strategy Must Balance Developer and User Experience

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We recently talked about how people and software must change if you are to grow your API. We also looked at a case study of Apple which highlighted the importance of a UX-focused API strategy. The Apple example is interesting because it shows that you must strive to delight your API developers’ consumers as if they were your own. Read more

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Lessons Learned from Apple’s API Strategy

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Apple is one of the biggest API platforms in the world — every app running on every iPhone and iPad is built using the Silicon Valley giant’s APIs. We can all develop a better API strategy by examining how one of the leading API platforms:

  • Uses their own APIs within their own ecosystem;
  • Handles changes to these services; and
  • Prioritises end user experiences over other concerns.
Read more

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API Platform Defined: When an API Provider is a Platform

By standing on the shoulders of giants, we all have the possibility to disrupt markets and unseat entrenched incumbents. Cloud computing, mobile, and social have opened up unprecedented opportunity that we all have the chance to capitalize on. Market leaders like Amazon, Facebook, Twitter, and Twilio are using these disruptive technologies to form the foundation that we can build on to automate interactions between our networks and theirs. Read more

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