Per Lange is one of the most sought-after speakers in Scandinavia regarding go-to-market strategies and growth. He has personally trained over 50,000 co-workers and has lectured to audiences numbering in the hundreds of thousands internationally. He recently delivered a keynote speech at Google’s Silicon Valley headquarters and garnered praise for ‘the most effective sales training we’ve ever experienced.’
Over a five-year period, Per has conducted one of the world’s largest research projects on what characterizes B2B software companies that quickly reached $100 million in ARR. In this speech, you will learn how software companies targeting developers can use API Hackathons as a key component in their go-to-market strategies and as a tool for product market feedback.
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