Joel has an M. Sc. in Media Technology from KTH, where he did his master thesis programming ad systems on set-top-boxes for Videoplaza and Ericsson. Since then he has founded three companies, worked as a consultant in web and systems programming, and is currently co-founder and senior developer at Loop54, a company providing on-site search as a service for e-tailers via a REST API. At Loop54, Joel works closely with his pet mathematician (and good friend) to develop new algorithms to make sure the search engine can understand what users are looking for.
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