Joakim Lundborg

Chief Architect


Joakim has an academic background in computational linguistics, which he has been putting to use in the benefit of consumers all the way from review sentiment analysis to predictive modeling of shopper behaviour. He is currently busy building the future of data-driven shopping at Wrapp, where he leads the cross-functional team Shopper, tasked with everything from app development and experience design to analytics and algorithmic recommendations.

He has 8+ years of experince building and interacting with data-rich APIs for products, reviews, banking, government data and geotargeting. At Wrapp he has helped architecting a large-scale REST-style microservice-oriented system, which is now in the process of being exposed via GraphQL.