Esra is a technologist and the Founder of Pricing Innovations – a product strategy firm that focuses on the monetization of technology. Esra has developed various frameworks for monetization such as #10GrowthLevers, Contributed Revenue Model, and API Commercial Governance Architecture, etc. The key to technology monetization is to drive the designed behaviors – customer, partner, or the entire business ecosystem behaviors, and Esra has been developing revenue models, market motions, and ecosystem commercial behaviors for over 10 years. Schooled as a chemical engineer, she worked in industrial and tech businesses ranging from start-ups to multinationals, including Facebook, Amazon, and SAS. Esra lives in Minneapolis, Minnesota with her 10-years young human.
High impact blog posts and eBooks on API business models, and tech advice
Connect with market leading platform creators at our events
Join a helpful community of API practitioners
Can't make it to the event? Signup to the Nordic APIs newsletter for quality content. High impact blog posts on API business models and tech advice.
Nordic APIs will use the information you provide on this form to provide updates and news.
You can change your mind at any time by unsubscribing from any email you receive from us or by contacting us at info@nordicapis.com. We will treat your information with respect. By clicking below, you agree that we process your information per the terms in our Privacy Policy.
We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices.
Become a part of our global community of API practitioners and enthusiasts. Share your insights on the blog, speak at an event or exhibit at our conferences and create new business relationships with decision makers and top influencers responsible for API solutions.
