Bruno Pedro has been building open source and commercial applications for more than 20 years, with more than a decade as a Web and cloud computing technologist.

He created and then sold one of the first startups to deal with complex integration between APIs in a user-friendly approach. Tarpipe, a predecessor to IFTTT and Zapier, was created in 2008 and sold in 2012.

Bruno also started APIUX, an API User Experience initiative, where he created the API Hierarchy of Needs and the API Automation Value Map.