Multi-disciplined product designer and UX specialist with over 20 years experience working in the software industry, scaling products and tools to serve millions of users. Extensive experience creating desktop and mobile software, campaigns, services and tools for clients including Adobe, Intel, Microsoft, ESPN/Disney, CERN, Red Bull Racing, Mercedes, Renault, Al Jazeera, the NHS and GSK. Most recently lead design for the UK Government’s digital transformation of the national Census. Obsessed with all things on wheels, Alex also contributed to industry leading cycling and motorsport magazines, wrote a book on Mountain Biking technique and also owned his own bike brand.