The term “api” has been in use for decades but has only recently become a hot topic. But why now? While modern APIs share many traits with their ancestors they are in fact quite different. This talk explores the distinctions between services, “apis” and “APIs”. At the heart of this exploration is the concept of productization. Productization is a easy concept to grasp but when applied to APIs it becomes a point of convergence across business and IT lines. This same convergence creates adoption challenges.