APIs have become a necessary step for companies looking to build stronger interactions with partners, make better use of data, create new distribution channels, and expand into new markets. We are living a key strategic moment for traditional businesses across all industries. Leveraging APIs will be their real business opportunity, but many are at a loss as to where to start to build their platform.
Companies know they need to become tech companies, and build APIs and great developer experiences, but going from the point of realization to a point of action requires a real change of culture: an API culture.
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