Sessions

The Big Business of APIs

ed-marootian-smartbear-headshot Edward Marootian
Smartbear

While APIs are on the cutting edge of modern computing, they are just now hitting the maturity level of many other “systems” in everyday Enterprises: becoming a “Business Unit”. This means that they are no longer confined to the coding dungeons of past, affecting only the engineering teams and maybe, at a forward-thinking company, the product teams. APIs are now fully represented by Marketing, Sales, Finance, Ops – nearly everyone has a hand in their success today. This creates challenges that are not present in traditional applications and software(different pricing schemes, developer marketing prevalence, ecosystem and community building).

Event

The 2018 Platform Summit

Time:

October 24, 2018 10:50

Location:

C10

Duration:

20