Developer relations is about building relationships. Turning developers into partners is one way to deepen that relationship. Before you start, you should decide how to structure the program, who will run it and how to measure success.
Xero is beautiful cloud accounting software with over 1.2 million small business customers globally. One way we delight our customers is by partnering with over 600 apps who’ve leveraged our API to build integrations that help small businesses be more productive. In this session, I’ll share how Xero built it’s App partner program, some missteps along the way and recent efforts to level up our partner program.
High impact blog posts and eBooks on API business models, and tech advice
Connect with market leading platform creators at our events
Join a helpful community of API practitioners
Can't make it to the event? Signup to the Nordic APIs newsletter for quality content. High impact blog posts on API business models and tech advice.
Become a part of our global community of API practitioners and enthusiasts. Share your insights on the blog, speak at an event or exhibit at our conferences and create new business relationships with decision makers and top influencers responsible for API solutions.
