We use cookies to enhance your online experience and help personalize your visit so you are receiving the most relevant content. Privacy Policy


Simplify and Demo! Great Ways to Promote Your API

Oscar Santolalla Time to Shine Podcast

You just arrived to a banquet organized by the association of lawyers supporting young musicians. Soon a stranger comes to you and asks you: “What do you do for a living?” A-ha, this is your acid test for showing how easily you can explain your API. You have to simplify: get rid of the jargon and acronyms, and the abstract language that most techies use.
Another day you have to run a user onboarding demo for a customer. You might think: “If he is interested in our product, he might already know its value, right?” Wrong. Very often the customer has a different idea of what your product in reality does. There again, you need to simplify. You must have created and perfected your demo in advance so the customer can see the real value.
This talk focuses on two crucial topics for promoting your API:
(1) how to explain complex concepts to any audience so your API will sound easy and full of value.
(2) how to create effective demos for showing your API in user onboarding, hackatons, developer conferences, etc.
After this talk you will have learned powerful tools and best practices for promoting your API.

Smarter Tech Decisions Using APIs

Smarter Tech Decisions Using APIs

API blog

High impact blog posts and eBooks on API business models, and tech advice

API conferences

Connect with market leading platform creators at our events

API community

Join a helpful community of API practitioners

API Insights Straight to Your Inbox!

Can't make it to the event? Signup to the Nordic APIs newsletter for quality content. High impact blog posts on API business models and tech advice.

Join Our Thriving Community

Become a part of our global community of API practitioners and enthusiasts. Share your insights on the blog, speak at an event or exhibit at our conferences and create new business relationships with decision makers and top influencers responsible for API solutions.