We use cookies to enhance your online experience and help personalize your visit so you are receiving the most relevant content. Privacy Policy


Pie for Sale: Timeless Lessons in API Advocacy

Adam DuVander EveryDeveloper

API that nobody uses is almost as sad as a pie that nobody eats. Yet, both of these occur every day. Regardless of whether your API is for partners, internal, or external usage, it needs an advocate to help it be adopted. There are good reasons why an API gets no usage, and there’s a lot we can learn from how pies are made, sold, and consumed.

Don’t expect short-term tactics, but the timeless fundamentals from Adam DuVander’s lessons learned in developer relations, within a large enterprise, and as one of the earliest journalists covering APIs. You’ll learn the importance of knowing your competition (yup, even for internal APIs), sharing your vision, being ever-present, and helping developers get started fast. And don’t forget the delicious, flaky crust.

DuVander has seen the same approach work at database-as-a-service Orchestrate.io, internally at its parent company CTL.io, at his neighborhood bakery, and in discussions with hundreds of API providers over the last eight years.

Smarter Tech Decisions Using APIs

Smarter Tech Decisions Using APIs

API blog

High impact blog posts and eBooks on API business models, and tech advice

API conferences

Connect with market leading platform creators at our events

API community

Join a helpful community of API practitioners

API Insights Straight to Your Inbox!

Can't make it to the event? Signup to the Nordic APIs newsletter for quality content. High impact blog posts on API business models and tech advice.

Join Our Thriving Community

Become a part of our global community of API practitioners and enthusiasts. Share your insights on the blog, speak at an event or exhibit at our conferences and create new business relationships with decision makers and top influencers responsible for API solutions.