My talk will be a broad overview of lessons learned across 5+ years of running an API first SaaS business (OpenCage). Key points and examples will include the serving a global customer base with a small team, difficulties of a freemium model, pros and cons of usage-based pricing models, competing with your customers, and thriving in the same space as the internet giants, helping customers who are inexperienced developers, the challenge of marketing infrastructure, and more.