Double the Users, Double the Roadmaps: A Product Strategy Approach for APIs

Sabrina Macpherson
Sabrina Macpherson Morningstar, Inc.

When your product is an API, your immediate users and your end-users are distinct groups with different and sometimes conflicting needs. I want to talk about the product management strategy I employ to balance the needs of both developers and the product users, which in turn balances both technology mandates and business goals.

I will define my terms, explaining why I think it’s valuable to define two sets of user problems and create two parallel tracks on your roadmap. I’ll provide some practical examples, and then talk about how I manage the conflict when these two tracks occasionally compete with one another.

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