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Disrupting Markets and Increasing Valuations Through API Transformation

Simon Peel Jitterbit

In the not-so-distant past, developing a billion-dollar company took decades, but today there are plenty of examples of consumer companies that quickly grew to be worth billions of dollars in just a few years. More importantly, it took only a small group of individuals to grow these companies to their billion-dollar scale. The critical driver for success was their decision to use APIs to “compose” applications rather than writing code from scratch.

But how do you do this in an enterprise context where you’re faced with a myriad of existing monolithic applications, systems and data that are the lifeblood of the company, but which weren’t built with reuse via APIs in mind? The key is to use a combination of integration and API creation technology to break open these systems and expose them as new APIs and microservices. Instead of employing armies of developers to reinvent the wheel creating enterprise APIs by hand, companies can use an API Integration Platform to transform their existing systems into APIs and open the door to limitless innovation via the composition of new applications.

Come and hear how an API Integration Platform can rapidly open up the enterprise for API developers to compose innovative new applications, foster rapid growth and ultimately transform the business to be the disruptor versus the disrupted.

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