Developer Onboarding: 3 Secrets to Accelerate Growth

James Messinger

Want to turn more of your trial signups into long-term power users? If so, you need to place a disproportionate amount of time, effort and energy on creating an effective onboarding experience for developers.

A smooth API onboarding experience can be the deciding factor as developers evaluate your technology. If your signup process is overly complicated, if your documentation is vague and lacking in detail, or if your API’s value is unclear, trial users will quickly lose interest — and move on to your competition.

This talk will share actionable tips for creating an effective onboarding experience. It will focus on ways to reduce friction in the onboarding process so that your trial users never have an excuse to look at your competitors. It will address how to “show” rather than “tell” in your documentation, making the integration process as streamlined and simple as possible for developers. And it will demonstrate how attention to the smallest onboarding details can increase your overall conversion rate.

Once your team creates the right onboarding experience, you get to sit back and watch the conversions roll in.


Austin API Summit 2020


May 5, 2020 1:15


Lone Star Ballroom E