Art Anthony

Art Anthony

Art is a copywriter/blogger/content creator who gave up the big city grind to go freelance and live out in the countryside. He writes about everything from financial services and software/technology to health and fitness for big corporations and startups alike. He started his own company, Copywriting Is Art, several years ago and tweets at @ArtCopywriter.

Posts By: Art Anthony

The Ups and Downs of Creating An API Company

Matthew Broderick once quipped in Ferris Bueller’s Day Off that “life moves pretty fast. If you don’t stop and look around once in awhile, you could miss it.” Sure, he wasn’t talking about API companies but he might as well have been. Read more

5 Frequent Developer Community Mistakes (And How To Fix Them)

We’ve been in the API game for a little while now, and we’ve seen our fair share of compelling developer communities being cultivated. On the flipside, we’ve also seen some epic fails. At our 2016 Platform Summit, Shayne Parmelee, developer experience lead at Shopify, talked about some of his own successes (and failures) during his time with the company. Read more

The Role of APIs in Genomics

When some people think of APIs, they think of things like marketing automation or maybe powering a smart home. In other words, it’s very easy to associate APIs with frivolity or, to put it less harshly, simply making things more convenient. Read more

API Evangelism and API Advocacy: Is There A Difference?

Build it and they will come. That might work for ghosts and baseball fields but, sadly, it’s not true for APIs. There’s nothing worse than spending months developing an API, or any other product for that matter, only to see it flounder after launch. Read more

Great APIs Are Like Lego Bricks

We’ve written plenty about different API monetization models and monetizing your API using a freemium model in the past, but just as important is envisioning how your API might fit into your business model as a whole.

Obviously, this is something that will differ hugely from company to company — in the case of a business like Twilio, the API is the core product. Read more