Sam is a Developer Advocate for Amadeus IT Group in Madrid, Spain, where works on API evangelism and advocacy. He has significant experience in developer experience, documentation, developer onboarding, as well as experience building travel-related products with APIs.

Before joining Amadeus, Sam worked as a Developer Advocate for Skyscanner in Edinburgh, UK, helping to spread the word about their APIs offered to developers and partners to build travel apps or add travel functionality to their products. He started his career in France as an Avionics Systems engineer for Safran and Airbus in Toulouse.