ChatGPT has changed the way people and companies perceive the value of artificial intelligence. Many startups have launched products with generative AI at their core, and innovative SaaS players have all integrated GenAI extensions or plugins, but it’s now clear that users will continue to expect bigger and better GenAI upgrades to the features of products they use on a daily basis. Ruben Sitbon describes how a framework relying on generative AI in-house APIs can be used to easily boost product features, and bundle security and continuous compliance.