APIs are continuing to become more important for modern organizations across all walks of life. Of course, there are API-only companies. But there’s also companies with end users who have never even heard of an API.

Whether or not you agree with the democratization of APIs, the trend is clear. It’s more than just developers working with APIs now. For many of us, we are working with team members or customers in non-technical roles.

This industry talk will look at examples about demonstrating the value of technology to an increasingly diverse audience, as well as trends in technology adoption using data from Postman’s 10M+ users.