Any business or organization in the world can bring an API to market, but APIs are increasingly synonymous with the startup world. Entrepreneurs are using APIs to deliver their products for a number of reasons:
- They can provide a convenient, easily understood and accessible mechanism for getting an MVP in front of customers;
- Having an API in the market can provide crucial insight into the value of your product through feedback from the developer community;
- An API can be one of several channels for delivering your product or may be the product itself.