Posts Tagged: ux

5 Types of APIs That Will Enhance Your Customer’s Shopping Experience

Consumer behavior is a very fickle thing. For decades — even longer — modern marketers have sought to discover what makes customers act the way they do. With the growth of the web, this question has become even more complicated. Technology has influenced consumer behavior, especially how they purchase things online. Read more

API Mediation: Why You Need an API Experience Layer

The API economy has ushered in a new era of application integration, causing a sea change across enterprise IT and application providers alike. APIs are providing access to data securely across firewalls, enabling new business models and offering a platform that supports the development of new digital products. Read more

What does the rise of bots mean for APIs

What Does the Rise of Bots Mean for APIs?

As bot technology evolves and migrates into the API space, many API practitioners are left asking — “what does this mean for our industry?” It’s an interesting question and intellectual experiment to undertake, and one that is heavily rooted in futurism. Read more

Accumulating Feedback: 4 Questions API Providers Need to Ask Their Users

American activist Bryant H. McGill once said, “one of the most sincere forms of respect is actually listening to what another has to say.” For API providers, listening to the average user, accepting feedback, ingesting these experiences, and iterating on this information is a powerful exercise. Read more

Is Your API the Cinderella or the Crown Princess?

Have you noticed that your API sometimes feels a bit misunderstood, seen as a sideline or a purely technical solution?

This might happen because you put your API to do menial work with no real business strategy. It may also be because the API documentation is not pretty, correct, or understandable. Read more