API marketplaces aim to make the API discovery and integration process as intuitive as possible for end developers. Naturally, designing a seamless developer experience requires a comprehensive understanding of the target developer consumer.
While presences like RapidAPI, a popular API marketplace and aggregator, are great for comparison-shopping and integrating with APIs spanning many different verticals (social media, geolocation, text analysis, SMS, cognitive services, business processing operations, and more), what they lack is a localized experience that targets developers in countries across the globe. Read more
People love marketplaces. Offline, at the winter fair or at the souk, marketplaces provide consumers with the ability to browse for the goods they like and haggle over the price. Who doesn’t love a bargain? Online marketplaces like price comparison websites retain this tradition, allowing consumers to find the best deals for insurance, credit cards, and so on. Read more
Guest Post by RapidAPI with benchmark data on 1,800 APIs
There’s big money in the API economy. Last year alone, $500 million was invested into API-driven companies. But the rise of this new economy begs some key pricing questions. Read more
Making mobile apps is not the developer driver it used to be. When it comes to monetizing the API space, the trend is towards enterprise hybrid cloud apps and platform agnostic products.
Instead of chasing microsales in app ecosystems controlled by the major players, dev shops and internal teams are building service specific applications that focus on traditional economies scrambling to modernize. Read more
“Build it and they will come” is certainly not the case in the API world. Even if you have a functionally brilliant service, without the right positioning your conversion rates could still be very low. Assuming you’ve made your developer program visible to the public, how should you then promote your API? Read more